Lucid provided reporters with brief test drives in Air prototypes, whose interiors were packed with gadgets and wires. "A growing community of tech-savvy consumers is hungry for a car like this." "Lucid will be a new kind of luxury experience," said Jenkins. Lucid CTO Rawlinson served as chief engineer for the Tesla Model S, while vice president of design Derek Jenkins has spent time at Audi, Volkswagen and Mazda. In contrast, Tesla is a $32 billion public company whose CEO, Elon Musk, hopes to transform into a purveyor of solar panels, electricity storage units and electric vehicles. Lucid recently announced it would built its vehicles at a $700 million facility in Casa Grande, Ariz.įounded in 2007 under the name Atieva, Lucid has raised $131 million with participation from China Environmental fund, Japanese investment firm Jafco Life Science and Silicon Valley VC Venrock, according to Crunchbase.
In fact, Lucid execs used three Mercedes-Benz models to help define the Lucid Air, noting that it would feature the exterior size of a Mercedes E-Class, the interior space of a large S-Class, and the emotional appeal of the sleek CLS. Google spins out car project with mission to sell "In the end though, we're not going out there to compete with Tesla, but rather to compete with all the top luxury automakers, like Audi and Mercedes-Benz. "We have a strong cost model for our car, which includes our battery supplier Samsung as well as some of our parts coming from (the Mexican state of) Sonora," says Edson. Other bragging rights of the Lucid Air include twin electric motors front and rear that combine to produce a staggering 1,000 horsepower a wide array of Lidar, radar and cameras to enable autonomous driving and a range of 300 miles that can be increased to 400 as an option.Įdson said that the company is optimistic about achieving profitability early on. DMV tells Uber to stop self-driving car tests Inside a nondescript warehouse, Lucid Motors pulled the wraps off what could either be a new force in luxury high-tech cars or another asterisk in the competitive world of automotive sales.ĭubbed the Lucid Air, the all-electric, technology-packed sedan will top out at $160,000 and in that incarnation aims to be "a private jet on four wheels," Lucid chief technology officer Peter Rawlinson told assembled reporters.ĭeposits for Lucid Air are being taken now, $2,500 for an edition that will be priced starting at around $100,000 and $25,500 for the $160,000 Launch Edition whose independent dual rear seats almost fully recline in the manner of first-class airplane seating, a possible boon to the chauffer-driven Asian market.Įventually, the company expects to offer a version at $65,000.Ĭalif.
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